Use this pros and cons comparison of primary and secondary data to help you plan your next research or data project. It provides a high-level overview of what primary and secondary data are, and the pros and cons of using each. Note that these apply mostly to projects where a choice needs to be made between this binary.

In my experience, combining the two types, and seeking multiple sources of data that can help challenge assumptions and practices, has always deepened my research and insights. Combine the two while you can, and find ways to use each type to validate or triangulate the other. I hope it’s useful for you!